Training clients one-on-one or in group sessions is rewarding, but there’s a reason the industry has such a large turnover rate. Online personal training, on the other hand, is more than sustainable; it’s efficient and allows you to organize and scale your business by training more clients, in less time, while potentially making more money.
The benefits of becoming an online fitness coach are, you can guide more people, make more money along with having more freedom.
Here are a few steps you can follow to offer the best possible online fitness training for your clients:
Know Your Expertise as a Trainer and Provide Sessions in Your Niche
For online fitness training, identifying your expertise is always recommended, as you can train clients in your niche. For example, if your expertise is weight training, make sure you promote strength training/resistance training/weight training and take up clients whose goals are related to your expertise. Your expertise should be clear in people’s minds when they think of you as a personal trainer.
Don’t try to be a do-it-all trainer, it’s better to find a niche if you want to be on top of the competition.
By clearly identifying and defining your niche you’ll make your sessions more effective; you will be able to build workout templates and programs specific to your targets and save time when assigning new training plans to your clients.
Determine Your USP (Unique Selling Proposition)
The question you need to ask yourself here is- what makes you and your sessions unique? By identifying your unique selling proposition, you’ll be much more confident in marketing what you have to offer.
Don’t forget that your personality is what will make your clients come to you, an individual to look up to and the one who will keep them motivated throughout their fitness journey.
We all have something unique in what we do, which is a notch higher than others, you just need to identify it and use it to promote your services.
Use Technology and Social Media to Your Advantage
The business of personal training involves a lot more than just being a good trainer. It involves managing your online personal training business and making things easier for you as well as your clients.
There are many software or online services that can be used to manage your business and work more effectively. You can also opt for an online training software like TotalCoaching, but there are many others.
Apart from online services and software here are some more tips which can be helpful for your sessions:
Create a Template with Different Types of Training Programs You can Offer
You may think templated workouts are a disservice to your clients, but the reality is that most clients fit pretty well into categories. In any setting, the workout you write for a 40-year-old man who wants to lose belly fat will be quite similar to the last one you wrote for that type of client.
A template doesn’t mean you won’t individualize it, you definitely need to follow your onboarding process and initial assessment. Thereafter you can continue to modify it over time as you see what does or doesn’t work for a particular client.
Make a Demo Training Video Library
Since everything is easily available on different digital platforms, people these days do tend to do their research before making any decision. Hence creating an example or a demo of your training sessions can be helpful for clients to know you as a trainer and make better as well as a faster decision of whether or not to join you depending on their preferences. You can make a couple of short demo videos to add a variety of sessions for the potential clients to view them and understand your expertise better.
Promote Yourself on Different Social Media Platforms
Social media platforms are a big part of digital marketing and promoting yourself on these platforms can be really helpful for your online personal training business. You can promote your demo videos on platforms like YouTube, Facebook, and Instagram. Fitness enthusiasts are very active on these platforms so make sure your videos grab people’s attention and are impressive enough to be visible on such platforms. Uploading your brochure on social media can also be helpful.
Stay Up-to-Date with Online Fitness Training Techniques
The fitness industry is constantly changing, hence developing new skills and staying up to date should be an ongoing process. Keep looking for the latest exercise routines and techniques to provide your clients with a better service. This will also help you to make the session enjoyable making them more likely to follow the program you have established for them.
There’s no harm in following the leaders in your market, it will only help you grow your business.
Be Reachable and Become a Go-to Expert for Your Clients
Online fitness training involves being reachable and available for your clients through emails, calls, messages, and digital platforms. Make sure you reply to your potential client’s or your current client’s queries so that they can rely on you for any fitness-related issues. You need to gain their confidence by guiding them well and solving their queries, this will help them trust you better and make you their go-to expert for fitness advice and suggestions.
Follow-Up with Your Clients
As a fitness trainer, you’re a professional leading your own online fitness training business hence maintaining work ethics and having a professional approach is extremely important. Don’t abruptly cancel your sessions, this will leave a bad impression on the clients because even the clients plan their daily routine as per your sessions.
Be dedicated and driven towards your clients and their fitness journey; apart from the sessions, make sure to be in touch with them and follow up with them about their diet or workouts. The client will realize that you are equally involved in their fitness journey and will help them stay motivated.
Conclusion
Gaining clients is not enough, you need to treat every one of them like they are unique, in order to have a sustainable online fitness training business. You want your clients to have a great experience with you through their fitness journey.
Coming up with ideas, shooting videos, and posting on social media all take time, and when you’re trying to build an online presence while still maintaining a relatively full client load in the gym, you must adopt a hustler’s mindset.
Other aspects of your life might take a backseat for a while, but this is all part of the process. Remember, an online fitness training business involves transforming people’s lives, the more driven you are for your clients, the more successful your business will be.
